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Príncipe creates Príncipe Sports Academy to promote an active lifestyle with the support of Vicente Del Bosque Football Academy, Rafa Nadal Academy by Movistar and Movistar Estudiantes Academy”.

Príncipe creates Príncipe Sports Academy to promote an active lifestyle with the support of Vicente Del Bosque Football Academy, Rafa Nadal Academy by Movistar and Movistar Estudiantes Academy”.

7 \07\+01:00 June \07\+01:00 2025 | Mallorca, Asturias, Cadiz, Calanda, Estepona, Football Academy, Football Academy ENG, Madrid, Mallorca ENG, Rafa Nadal Academy, Salamanca, Women's Football

  • Mondelēz’s iconic cookie brand invites consumers to enjoy their favorite sports as a family and live unique experiences through three exceptional allies.
  • Fernando Morientes, Amaya Valdemoro and Carlos Moyá have become brand ambassadors.
  • This limited edition will include sports motifs on its packs and, for the first time, also on its cookies.

Encouraging an active and balanced lifestyle, as well as enjoying sports as a family to connect different generations and create memorable memories, is the goal of the new Príncipe Sports Academy. This initiative by Príncipe, the renowned cookie brand from Mondelēz International, has been joined by three fellow travel partners: the prestigious sports academies Vicente del Bosque Football Academy, Rafa Nadal Academy by Movistar and Movistar Estudiantes Academy.

Thanks to the alliance with these three leading institutions in sports values training, consumers will have the opportunity to enjoy sports in a very special way with their families and with the help of great professionals. In this way, Príncipe seeks to unite different generations through sports, fostering family bonds, in the same way that its cookies invite families to share moments of happiness together, generation after generation.

“After two years collaborating with La Roja, this year at Principe we want to go a step further with respect to one of our brand purposes: trying to make families happy by uniting generations through sports. For this reason, the Príncipe Sports Academy not only aims to promote sport and physical activity in consumers’ day-to-day lives, but, thanks to sports academies with a wealth of experience, we also want families to be able to enjoy memorable experiences and strengthen their bonds while enjoying unique sporting environments.” saidFilipe Salsinha, Bakery Marketing Director Mondelēz in Iberia.

Through this new initiative, which will be available in Spain until November 30, the brand is raffling different experiences with its three partners to experience sports as a family at the Rafa Nadal Academy by Movistar in Mallorca, at the Movistar Estudiantes academy in Madrid or at Vicente del Bosque ‘s soccer campus in Mallorca. On the other hand, for the first time in its history, the iconic drawings printed on its cookies will include silhouettes of soccer, tennis and basketball balls randomly inside the blue packs. In addition, to give visibility to the initiative, approximately 6 million customized packs have been produced with exclusive designs of its emblematic prince in which he appears linked to sports and academies. In this way, Príncipe Sports Academy will be present in more than 90% of the brand’s portfolio, specifically in the varieties Príncipe Original, Príncipe Maxichoc, Príncipe Estrellas and Príncipe Minis.

It is worth recalling that the WHO insists on the need for countries and communities to take steps to provide more opportunities for all people to be active, in order to increase physical activity.[1] This requires a collective effort and its implementation in different sectors and disciplines. Príncipe is no stranger to this reality and, with the aim of promoting, enabling and encouraging physical activity among consumers, takes a step further into the territory of sports by creating the Príncipe Sports Academy.

For his part, Pau Albertí, director of the Vicente del Bosque Football Academy, said: “The Vicente del Bosque soccer campus has established itself as a benchmark in education and physical activity that promotes sports and values such as friendship, integration and companionship. We hope that this collaboration with Príncipe Sports Academy will continue along this path and, above all, will serve to unite families around the practice of sports”.

To make itself known, the Príncipe Sports Academy will also have great ambassadors from the world of sports such as Carlos Moyá, Fernando Morientes and Amaya Valdemoro, who will encourage families to practice sports together and participate in this activation.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in more than 150 countries around the world. With net revenues of approximately $31 billion in 2022, MDLZ is leading the future of snacking through iconic international and local brands such as Oreo, Fontaneda, and LU cookies, Suchard, Milka and Toblerone chocolate, Halls candies, Trident gum and cheeses such as Philadelphia or El Caserío. Mondelēz International is proud to be part of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Indexes. You can visit their website at http://www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

[1] World Health Organization. (2022). Global status report on physical activity 2022..

Presentation of the Campus Mariona Caldentey & Patricia Guijarro

7 \07\+01:00 June \07\+01:00 2025 | Football Academy, Madrid, Mallorca, Women's Football

From the organization of Vicente Del Bosque Football Academy we inform that next Sunday, May 12, 2019 at 11:00h will be held the presentation ceremony of the Campus. “Women’s Football Mariona Caldentey and Patricia Guijarro” will be held in the Auditorium Agora Portals International School with the presence in the presentation ceremony of the players of F.C. Barcelona and the Spanish National Team Mariona Caldentey and Patricia Guijarro who give name to the event.

Mariona Caldentey and Patricia Guijarro present their Campus

7 \07\+01:00 June \07\+01:00 2025 | Football Academy, Madrid, Mallorca, Women's Football

The Mallorcan players will lead the “Women’s Football Mariona Caldentey – Patricia Guijarro International Training Camp’ for women” from July 15 to 26 in Costa d’en Blanes.

Agora Portals International School was the venue yesterday for the presentation of the “Women’s Football Mariona Caldentey – Patricia Guijarro International Training Camp” which will take place from July 15 to 26 from Monday to Friday from 17h30 to 21h at the soccer field Costa d’en Blanes (Calvià).

The event was opened by Pau Albertí, director of the Vicente Del Bosque Academy, who welcomed the attendees and thanked the collaboration in the campus of the Calvià City Council and the good work done by the Federació de Fúbol de les Illes Balears (FFIB) in favor of women’s soccer and the help of the school where the event was held. Then a video was projected with the best goals of the two protagonists, followed by an explanatory dossier of the Campus for players from 10 to 17 years old.

Mariona Caldentey explained that together with Patri Guijarro they had been “a long time” with the idea of the Campus. “It is something that makes us excited. We must promote women’s soccer in Mallorca because we are clear that we are where we are because we have had Collerense and the teams we played in before. And just as we had our chance, we want to give that push and that the girls can dream. That doesn’t mean that boys can’t come. Obviously it’s something inclusive for everyone. We’re excited that girls are coming because that’s what we’re fighting for.

Registration is now open!

III Vicente Del Bosque First Mallorca Cup

7 \07\+01:00 June \07\+01:00 2025 | Football Academy

The third edition of the tournament “Vicente Del Bosque First Mallorca Cup” ended with the final stages last Wednesday 27th and Thursday 28th December in the categories Benjamin, Alevín, Infantil and Cadete.

The participating teams and academies from Madrid, Ibiza, Menorca and Mallorca along with the families and fans who witnessed the event at the SD La Salle soccer field, where the different teams gave their best in a tournament that has been a success of organization and high sporting level by the participating teams PA Team Soccer Spain (Madrid), C.E. Mercadal (Menorca), A.E. Santa Gertrudis (Ibiza), S.D. La Salle, C.D. Ferriolense, C.E. Campos, C.E. Espanya De Llucmajor and C.E. Es Pla (Mallorca) together with the Vicente Del Bosque Football Academy teams. From the organization we want to thank the effort and sportsmanship shown by all participants.

Vicente del Bosque Soccer Academy California

7 \07\+01:00 June \07\+01:00 2025 | Football Academy

The Vicente Del Bosque Academy in collaboration with “California Youth Sports Management” has carried out the first “Vicente Del Bosque SOCCER Academy” project in the United States after the success in France, Denmark and Russia last summer.

The cities of Los Angeles, San Francisco and Fresno in the state of California have been the 3 venues where the International Campus for boys and girls from 8 to 17 years old and the Coaches Clinic for the training of grassroots soccer coaches have been held, where the official coaches of the Vicente Del Bosque Academy have taught these events during the month of November and are already working for future events in 2018.

Registration is now open!

7 \07\+01:00 June \07\+01:00 2025 | Football Academy, Mallorca

You can now sign up for the Campus Mallorca Vicente del Bosque, remember that places are very limited, so we recommend you to do it as early as possible. You can also select the option “Internal” to have a more complete experience, in the REGISTRATION section.