“I want you to take advantage of soccer to become better,” advises the former Spain coach to the participants in his campus.
“If you don’t dominate the ball, it’s a bad thing…” It was one of the lessons taught by Vicente del Bosque at the opening of his first campus in the cradle of soccer, at the Rayners Lane FC ground in London, in front of eighty boys and girls who proudly wore the shirt of his academy.
“It’s very difficult to get there, but I’m not telling you to stop dreaming,” stressed the “best coach in the world” (awarded as such by FIFA in 2012, after winning the World Cup and the European Championship). “What I want is for you to use soccer as a tool to become better: I don’t know if we’ll be able to make good players out of you, but we’ll make good kids.
“We are coming to London to internationalize our work,” admitted Del Bosque. “And to show in passing that soccer has no borders, even if some people want to put them up again.”
The three-day campus is open to children of all nationalities, but the presence of the “Spanish quarry” has been more than guaranteed through the Cañada Blanch Soccer School, directed by Tomás Ruiz, who acted as presenter at the well-attended ceremony, along with campus director Pau Alberti.
“We are facing a global project that finally arrives in London, after a delay forced by the pandemic,” explained Tomás Ruiz. “Vicente del Bosque not only symbolizes the success of our soccer, but also a way of working, embodied since 2011 in the academy that bears his name and where sports and values training go hand in hand”.
“Soccer teaches you to be generous”, was another of the “lessons” of the maestro Del Bosque, who emphasized that in the “campus” there is no competitive pressure and that what prevails is precisely “friendship with the ball” (technique) and team play, including parents. “Tactics will come later,” stressed the former national team coach, a standard bearer of restraint and balance from the bench.
“There is no single model, but I believe that in soccer it is very important to control emotions,” explained Del Bosque with his usual parsimony. “Although sometimes I see my reaction to Iniesta’s goal, like shrinking and clenching my fists, and I don’t know if I could have celebrated it in any other way…. It fills me with pride to see our heroes, like Xavi or Xabi Alonso, now become coaches”.
About the new national coach, Luis de la Fuente, it is enough for him to say that he is his “friend” and that he hopes he can get the best out of the new generation of the “reds”, despite the puncture in Qatar… “Winning a World Cup is something very difficult, which also requires a touch of luck: we had it in South Africa”.
“Without the victory, nothing is the same,” concluded Del Bosque, in a final lesson in realism. “I probably wouldn’t be here if we hadn’t won the World Cup (…) The truth is that I ended up being a professional coach due to the vicissitudes of life. For 17 years, my job was in the Real Madrid youth academy: working with the youngsters and knowing how to attract them. And to make sure that the best moments of their lives are associated with soccer”.
The third collaboration project between the Vicente Del Bosque academy and the KFUM Roskilde club in Denmark is already a reality. Last Saturday, March 16 and Sunday, March 17, Don Vicente Del Bosque and the academy’s coaching staff travelled to Copenhagen (Denmark) to carry out the presentation ceremony for the third consecutive year through a press conference, subsequently the formation of Coaches Clinic coaches and training for young players “Materclass” under the direction of Don Vicente Del Bosque.
The event held last weekend, kicks off the third project “Vicente Del Bosque International Football Academy Denmark” that will take place from Sunday July 28 to Friday August 2, 2019 and is the responsibility of the management of Mr. Vicente del Bosque, who contributes to Pau Albertí as its technical director and the official technicians of the academy, the work program and sets the guidelines to follow in these collaboration and training events for international players and coaches.
Mondelēz’s iconic cookie brand invites consumers to enjoy their favorite sports as a family and live unique experiences through three exceptional allies.
Fernando Morientes, Amaya Valdemoro and Carlos Moyá have become brand ambassadors.
This limited edition will include sports motifs on its packs and, for the first time, also on its cookies.
Encouraging an active and balanced lifestyle, as well as enjoying sports as a family to connect different generations and create memorable memories, is the goal of the new Príncipe Sports Academy. This initiative by Príncipe, the renowned cookie brand from Mondelēz International, has been joined by three fellow travel partners: the prestigious sports academies Vicente del Bosque Football Academy, Rafa Nadal Academy by Movistar and Movistar Estudiantes Academy.
Thanks to the alliance with these three leading institutions in sports values training, consumers will have the opportunity to enjoy sports in a very special way with their families and with the help of great professionals. In this way, Príncipe seeks to unite different generations through sports, fostering family bonds, in the same way that its cookies invite families to share moments of happiness together, generation after generation.
“After two years collaborating with La Roja, this year at Principe we want to go a step further with respect to one of our brand purposes: trying to make families happy by uniting generations through sports. For this reason, the Príncipe Sports Academy not only aims to promote sport and physical activity in consumers’ day-to-day lives, but, thanks to sports academies with a wealth of experience, we also want families to be able to enjoy memorable experiences and strengthen their bonds while enjoying unique sporting environments.” saidFilipe Salsinha, Bakery Marketing Director Mondelēz in Iberia.
Through this new initiative, which will be available in Spain until November 30, the brand is raffling different experiences with its three partners to experience sports as a family at the Rafa Nadal Academy by Movistar in Mallorca, at the Movistar Estudiantes academy in Madrid or at Vicente del Bosque ‘s soccer campus in Mallorca. On the other hand, for the first time in its history, the iconic drawings printed on its cookies will include silhouettes of soccer, tennis and basketball balls randomly inside the blue packs. In addition, to give visibility to the initiative, approximately 6 million customized packs have been produced with exclusive designs of its emblematic prince in which he appears linked to sports and academies. In this way, Príncipe Sports Academy will be present in more than 90% of the brand’s portfolio, specifically in the varieties Príncipe Original, Príncipe Maxichoc, Príncipe Estrellas and Príncipe Minis.
It is worth recalling that the WHO insists on the need for countries and communities to take steps to provide more opportunities for all people to be active, in order to increase physical activity.[1] This requires a collective effort and its implementation in different sectors and disciplines. Príncipe is no stranger to this reality and, with the aim of promoting, enabling and encouraging physical activity among consumers, takes a step further into the territory of sports by creating the Príncipe Sports Academy.
For his part, Pau Albertí, director of the Vicente del Bosque Football Academy, said: “The Vicente del Bosque soccer campus has established itself as a benchmark in education and physical activity that promotes sports and values such as friendship, integration and companionship. We hope that this collaboration with Príncipe Sports Academy will continue along this path and, above all, will serve to unite families around the practice of sports”.
To make itself known, the Príncipe Sports Academy will also have great ambassadors from the world of sports such as Carlos Moyá, Fernando Morientes and Amaya Valdemoro, who will encourage families to practice sports together and participate in this activation.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in more than 150 countries around the world. With net revenues of approximately $31 billion in 2022, MDLZ is leading the future of snacking through iconic international and local brands such as Oreo, Fontaneda, and LU cookies, Suchard, Milka and Toblerone chocolate, Halls candies, Trident gum and cheeses such as Philadelphia or El Caserío. Mondelēz International is proud to be part of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Indexes. You can visit their website at http://www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Don Vicente Del Bosque, coach of the Spanish National Soccer Team that won the 2010 World Championship and the 2012 Eurocup, visited last Wednesday at the magnificent facilities of Agora Portals, the children participating in the event of 25 different nationalities five continents that have been part of the VII edition of the campus.
After attending the numerous media, Don Vicente Del Bosque has taken the traditional group photography with the boys and girls of the Vicente Del Bosque Campus, which is celebrated for 6 weeks between the months of June and August in Portals Nous and the “Women’s Football Mariona Caldentey & Patricia Guijarro” campus also organized by Vicente Del Bosque Football Academy.
Don Vicente has been very proud that in the last edition of the 2019 Donosti Cup, in which 641 teams from 27 countries participated, the three teams from the Vicente Del Bosque Academy being awarded the UNICEF prize for sportsmanship and values, aspects that are fundamental in this life as Don Vicente said.
Subsequently, he has given the participants in these campuses a magnificent talk of sports training in values transmitting his professional experience throughout his sports career as a player and coach, in which the students could ask about their experience and anecdotes of the Spanish selection to Salamanca technician.
To close the event, Don Vicente Del Bosque signed shirts, balls and boots of the participants and took a picture with each of them.
UNICEF Award for sportsmanship at the 2019 Donosti Cup International Tournament rewarding the behaviour and values of the sport demonstrated by Vicente Del Bosque Football Academy players who have participated in one of the best tournaments in Europe with a record of 641 participating teams of 27 countries around the world. The academy teams showed a great level reaching the final phase of the tournament in category Under 12, Under 13 and Under 14 competing with teams nationally and internationally.
The first collaboration project between the Vicente Del Bosque Academy and the SAFA Football China Association in the city of Beijing is already a reality. Between Friday, March 30 and Sunday, April 7, a delegation of the academy’s coaching staff went to Beijing (China) to carry out the first Coaches Clinic of the SAFA Football China association and a coaching clinic for young players.
The event held last week, gives the starting signal for future collaboration and training projects in China under the responsibility of the direction of Mr. Vicente del Bosque, who provides Pau Albertí as his technical director and the official technicians of the academy, the work program and sets the guidelines to be followed in these collaboration and training events for international players and coaches.
Likewise, during the stay, meetings were held to present the “Vicente Del Bosque Football Academy” project and to attend the “China Superliga” match between Beijing Gouan and Jiangsu Sainty of the country’s first soccer division.
